Starbucks and Pret-a-Manger are turning baristas into bartenders as they start selling alcohol. After a successful trial in a number of key locations, both Pret and Starbucks found that customers enjoyed the early evening offering of light meals and alcohol.
As the numbers that eat out is on the up, so is the offering given by retailers. With high overheads on established infrastructure, operators are starting to look at other ways of expanding their offering to customers to increase revenue.
JD Weatherspoon recently announced that it plans to maximise sales throughout the day by putting plans in place to triple coffee and breakfast sales over the next 18 months.
It is only a matter of time before more operators get onboard…
Starbucks and sandwich chain Pret a Manger are to begin selling alcohol in a bid to attract late night drinkers away from pubs.Both chains have begun trialling selling wine and beer, evening meals and later openings in some outlets and are now looking at ways to expand nationwide.